Branding
One of my skills is creating a cohesive and engaging visual identity for a company. This includes extensive exploration of logos, color palettes, and typography
Having a well-designed identity for your brand can make all the difference.
LUCKY FISH
Lucky Fish is a quality tinned fish brand that I created to explore the branding process of a company that challenged boring snack choices.
With mouthwatering flavors such as Sriracha-Honey Salmon and Caeser-Ready Sardines, Lucky Fish was created to appeal to a demographic of shoppers ready to expand their palate while keeping a familiar pantry favorite.
Transforming a typical (and often unappealing) food choice into something completely new was my goal. Lucky Fish rewards the adventurous shopper with bright brand colors, playful patterns and logos, and a friendly vocabulary.
Tools + Specs
Illustrator
Logo design
Package design
Brand values and identity
